龙门镖局
Out-of-work Chinese actors turn to theme parks as immersive characters after AI squeezes short-drama jobs_我的网站
一 | 为深入学习贯彻习近平新时代中国特色社会主义思想，全面贯彻落实党的二十大和二十届历次全会精神，更好推动《中华人民共和国国民经济和社会发展第十五个五年规划纲要》有力有效实施，现向社会公开征集课题研究单位。
There, they play martial arts heroes and folk characters for live audiences, finding steadier income and real-time connection with viewers.
"Earning a living with your own hands is nothing to be ashamed of," actress Luo Xinyuan told the Global Times, even as many still hold out hope, waiting for good scripts.
The migration reflects a stark reality. In the first quarter of 2026, AI micro-dramas accounted for more than 95 percent of all micro-dramas released industry-wide, sharply squeezing the space for live-action productions.
By July, pay for leading actors had shrunk by over 50 percent, mid-tier actors by more than 80 percent on average, and daily wages for bottom-rung extras had fallen into double digits, China's CCTV reported.
Luo, a 21-year-old actress, experienced the downturn firsthand. She came to Hengdian, China's largest film and television production base, to shoot short dramas. "When I first arrived, there were many crews preparing in one hotel. Now sometimes there are only one or two, or none," she told the Global Times.
This May, she began playing the role of Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Her daily routine includes interactive stage competitions, parades and live audience interactions, working nearly 13 hours daily during the peak summer season.
"It's tiring but fulfilling," Luo said. "There are no scripts here. It's more about playing with visitors face to face." The change has eased her anxiety. "When I was filming, I kept worrying about the next job. Now I feel more stable."
Yin Jiaxuan, 25, took a different route. He started his career as a professional character performer at major theme parks, starring in immersive shows based on popular game and film IPs before transitioning to short dramas and online movies in mid-2024.
At the industry's peak, he moved seamlessly between sets.
"One crew wrapped, and the next was already arranged. I'd go straight to makeup the next day and start filming the day after," he said. Now he keeps both identities, taking film roles when they come and returning to scenic spots during holidays.
Yin rejects the stigma that screen acting is the only proper path.
"Screen acting is seen as the professional main road, while street-level performance is treated as amateur work. This invisible prejudice has trapped many performers," he said. Yet the tangible stage offers something the camera cannot.
"Performance comes from life and is higher than life - that is the core of film creation. But now I realize that beyond artistic expression, performance is about building human connections."
Both actors shared that theme park characters must do more than act; they must draw tourists into the scene, delivering emotional value on demand. Visitors come to the scenic spot not just to sightsee, but "to step into a fantasy."
Every extra 30 minutes of stay raises the probability of secondary consumption by about 25 percent, according to local data. Revenue jumped from about 80 million yuan ($11.86 million) in 2022 to 1.27 billion yuan in 2025.
While Hengdian World Studios has used characters to boost repeat visits, with annual pass holders returning multiple times "for a specific character."
Cultural scholar Yu Jinlong told the Global Times that the influx of trained actors is upgrading immersive tourism.
"In the past, theme park characters were mostly amateurs doing costume photos. Now professional actors can build complete characters, improvise and connect storylines, turning scenic spots into open-air theaters," he said.
Yu pointed out the uniqueness of China's character boom compared with global immersive entertainment.
"Unlike Western theme parks that rely heavily on mature imported IPs and standardized performances, China's scenic character culture is rooted in local wuxia (martial hero) history and folk customs, encouraging personalized improvisation. Many local scenic spots create hit immersive projects with small investments, forming a unique online-offline communication loop via social media," Yu said.
As China's cultural consumption shifts from sightseeing to participation, Yu said the young actors swapping short drama sets for scenic spots may be shaping a new hybrid career for the country's entertainment workforce.
For Luo, the recognition from visitors is a reward in itself.
"There are tourists who travel from far away just to see my performance. It feels good to be recognized," she said. "Actually, I'm still exploring too. But I think you should do what you love, as long as you have the ability."
。具体事项公告如下。 一、研究题目及要点 1.增强服务贸易竞争力路径举措研究 梳理全球和我国服务贸易规模及结构变化趋势，比较分析我国服务贸易竞争力存在的差距短板，在研究全球主要经济体促进服务贸易发展政策机制的基础上，落实“十五五”规划《纲要》关于大力发展服务贸易的部署要求，提出增强我国服务贸易竞争力的重点领域、路径选择和关键举措建议。 2.全球主要经济体贸易投资政策走向及我国应对举措研究 跟踪分析全球主要经济体贸易投资领域政策新动向，研究调整原因与外溢影响，研判给我国带来的机遇和风险挑战，提出新形势下我国提升贸易投资合作质量和水平的重点领域、实施路径和关键举措建议。 3.数智经济治理机制的国际实践及我国应对举措研究 综合研判人工智能技术加速发展对经济社会带来的深层次变革影响，围绕健全与数智经济相适配的治理机制和社会政策体系，系统梳理和评估比较全球主要经济体在就业、收入分配、社会保障、劳动者权益保护等领域的制度探索和政策实践，研究提出契合我国国情的政策取向和应对举措建议。 4.中等收入群体衡量及提高比重路径举措研究 梳理全球主要经济体和国际组织对中等收入群体的定义，研究我国国民收入分布情况和发展趋势，分析制约中等收入群体比重提高的主要因素，提出提高中等收入群体比重的路径和政策举措建议。
二 | 5.分行业、分年龄段就业趋势变化分析及影响应对研究 落实“十五五”规划《纲要》关于坚持扩大就业容量和提升就业质量相结合的部署要求，分析重点行业就业吸纳能力，总结不同年龄群体就业特征和需求，分析新形势新情况对就业的影响，分行业、分年龄段提出当前和今后一个时期促进高质量充分就业的政策举措建议。 6.改善城镇低收入住房困难家庭住房条件的路径举措研究 落实“十五五”规划《纲要》关于强化城镇低收入住房困难家庭住房保障的部署要求，分类选取典型城镇摸清低收入住房困难家庭情况，分析其在住房方面面临的主要困难和原因，研究提出改善城镇住房困难家庭住房条件的路径和政策举措建议。 7.建立全国统一的人口管理制度路径举措研究 落实“十五五”规划《纲要》关于探索建立全国统一的人口管理制度的部署要求，分析当前我国人口管理制度建设进展和面临的不足，研究提出改进人口管理制度和方式的实施路径和政策举措建议。 二、申报要求 （一）课题申报单位必须具有完成课题必备的人才条件和物质条件，原则上应是事业单位和社会团体。课题负责人应在相关研究领域具有较深的学术造诣，原则上应具有副高级以上职称或博士学位。课题申报单位要根据自身优势精心组建课题组，鼓励组成跨领域、跨学科的专家团队联合研究。为确保集中精力开展研究，每位负责人只能申报一个课题。 （二）研究课题申报书请下载附件并按要求填写。申报书需由课题负责人所在单位盖章确认，一式2份，通过邮政EMS寄至国家发展改革委发展战略和规划司（北京市西城区月坛南街38号，安康欣，邮编：100824），信封上请注明“申报课题”字样。同时，请务必将申报书电子版发至[email protected]，并以“申报课题序号—课题负责人姓名—申报单位名称”命名申报书。
三 | （三）申报截止时间为2026年9月2日（以寄出邮戳日期为准）。 （四）我司将对研究课题申报书进行审核，按程序择优遴选。结果确定后，将在国家发展改革委门户网站发布公告信息，并与入选委托单位签订正式合同。
四 | （五）课题负责人在项目执行期间要遵守相关承诺，履行约定义务，按期完成研究任务。 （六）课题研究成果知识产权归我委发展战略和规划司所有。
五 | 课题承担单位及参加人员如公开发表研究成果，必须事先征得发展战略和规划司同意，在所发表成果上必须标明“本项研究得到国家发展改革委发展战略和规划司课题研究项目资助”等字样。
六 | 三、课题执行时间要求 课题执行时间为签订合同之日起至2026年12月底。课题承担单位应按照我司要求按时组织开展课题开题、中期评议和结题评审。 附件：研究课题申报书 联系人：安康欣 010—68501961国家发展改革委发展战略和规划司2026年8月20日 附件： 研究课题申报书。
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